The Indian Narrative Archive
our ongoing collection of objects that turn Indian nostalgia, culture and memory into something you can keep.
For over 80 years, India has had its Original Gaslighters.
They’re everywhere on television, in newspapers, on our phones, and somehow, always in the conversation.
They come in different personalities. Different eras. Different ideologies. Different ways of convincing us that they’re right.
Some inspired us. Some frustrated us. Some changed the us. Some simply changed the narrative.
But, for better or worse, we can’t seem to get enough of them.
Original Gaslighter is a collection of 50 matchboxes celebrating 50 archetypes from India’s history and popular imagination. Each design is produced in an edition of just 50 pieces.