On 31ST March 2023 around one and a half year back, four of us (Amlan aka Amlu, Urja aka Urzu, Divyesh aka Maggi, Vansh aka Mehra) got together to start a luxury clothing brand. At the time four of us were in the same university trying to get through life with love for unique and artistic clothing. While going through the Indian clothing space we figured that no designer or studio was creating something that is lowkey or NOT mainstream. We wanted something that sticks to the uniqueness of the artist and also makes every person who own that piece of apparel to be unique. That is when we came up with LWKY, which means keeping it lowkey. A brand that produces unique designs with limited quantity and premium quality. Our aim is not to become another street wear store in the market, but something that gives our customers an experience of luxury, Unique clothing, and a community you relate back to. A space which is not just a store, but a brand which grows with the people and that builds itself around it. Every piece of apparel that we produce is earmarked with the exact quantity produced and the number you own from the batch. This ensures that we stick to our moto of being unique and keeping you LoWKeY.